Hi! I’m Michelle Haft: native Los Angeleno, identical twin, and lover of all miniature things. I’m a designer with a passion for storytelling through great digital experiences. I enjoy engaging people in unexpected ways, blending both the digital and physical and relish in making things beautiful down to the pixel. My diverse background includes brand communications, product marketing, design strategy, user experience design and visual design.
I am the Creative Director of Quore, a Nashville-based enterprise software company servicing the global hospitality industry, where I oversee the design and user experience of their digital products and brand. For more than 10 years I have worked in the digital space for both in-house design teams and agencies, leading multidisciplinary teams and servicing clients like Starbucks, IBM, Craftsman, Nike, Gap, Inc., and PS4. Before moving to Nashville, I was Creative Director for social engagement platform Livefyre in San Francisco, CA, where I led a brand redesign that helped facilitate their acquisition by Adobe in 2016. Prior to Livefyre, I worked for transformation company SYPartners, where I designed the cover of Starbucks CEO, Howard Schultz’s, #1 New York Times bestselling book “Onward," and for Jawbone’s UX team, where I helped launch the first wireless version of the UP lifestyle-tracking wristband. I hold a BA in Linguistics, Cum Laude from University of California, San Diego, and a Master’s Certificate in Media Architecture from Miami Ad School @Portfolio Center in Atlanta, GA.
When I’m not pushing pixels you’ll find me picking my 5-string banjo and exploring the great outdoors. I play in a band called Family Shipp. I write some thoughts here on Medium. I’m also a founding board member of a nonprofit called The Handsome Ladies, supporting the advancement of women in bluegrass.
Telling a clear and captivating narrative through design
Creating immersive digital experiences that speak to the heart
Making sense of complex systems, enabling smarter design decisions
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