Branding system for the city of Tel Aviv Yafo. The brand speaks to the concept of celebration and illumination, inspiring hope for continued peace and prosperity. The design makes use of vibrant color gradients and dynamic patterns and imagery, while also paying homage to the city’s modernist roots.


Recognition
CMYK Vol. 46
Brand New Classroom


Specs
Brand systems book offset printed in four colors, size 10.75 x 8.5 in. on GF Smith Colorplan stock. Perfect bound 37 pages plus cover with embossed logo.
Typefaces: Whitney Condensed, Perpetua.